Evaluating market information
Explore these skills in a real world context.
When you choose information for your assignments, there should be a continual evaluation process occurring. Evaluate information for its relevance and usefulness to your work, and its quality.
Not all information that is published is credible and reliable, especially if you find that information on the web. As a smart researcher, you need to be able to judge the value of any information you find, printed or online, before you use it.
Evaluating information sources, whether they are from a book, scholarly database or the web, is an important step in your research. Anyone can publish online so you need to choose your information carefully.
Not all information is created equal. Learn how to apply the CRAAP (Currency, Relevance, Authority, Accuracy, Purpose) test to your sources.
For a quick overview of the CRAAP test, watch this video from McMaster University.
Another method of evaluating information is the SIFT model. This is a technique that allows you to explore content online related to a claim or source of information. It is particularly useful when analysing websites and social media.
For more information on SIFT, check the Learning Lab page on Engaging Critically with Social Media.
Evaluating market information
Explore these skills in a real world context.
Fact-Checking Fundamentals
This free RMIT course extends CRAAP into a fuller set of verification skills, with a credential at the end.
Fact Checking LibGuide
This Library guide adds a video walkthrough of CRAAP and SIFT, plus links to reputable news sources. These are useful once you’re applying evaluation methods to a real assignment.